I'm Catherine —
UX Designer with creative background in Communication Design
— I’ve always been a visual story teller driven by a need to understand my audience. I practice user centred design principles basing design decisions on user needs and business goals.
Challenged with the topic of transportation, I was tasked to create an app, as a design solution, based on opportunities found from employing a user-centric research.
Redesigned and improved the experience of WWF Singapore website, with application of content strategy as an approach to enhance marketing efficiency, based on research not only focused on users, but also stakeholders.
CardUp is a platform the enables credit card payments which were not possible. Our team was challenged to efficiently communicate the idea to its audience with the redesign of the website experience.
What is simplicity? How do you define it? This project explore the different definitions of simplicity and why simplicity is important at this digital age.
Name card concept for Tangent studio, designed with alignment of their tagline, Tangent is a creative digital studio that points you to the right angle.
Designed for the promotion of the launch of MacDonald’s’ limited edition Nanoblock collection on social media platforms.
Thank you for visiting! Let's Connect!